Tetap Produktif ditengah Wabah (Stay Productive in the Midst of Outbreak) - Receh Kitchen
By @icha.elfkirsch - May 19, 2020
Hi Gengs, seperti yang telah kita ketahui bahwa diawal tahun 2020 ini, wabah virus Covid-19 mulai menyebar ke seluruh pelosok dunia, termasuk Indonesia. Segala protocol untuk memutus rantai penyebaran wabah digalakkan seperti jaga jarak fisik, penggunaan masker, sering mencuci tangan dengan sabun ataupun hand sanitizer, bahkan pemerintah menganjuran warganya untuk tetap berada dirumah.
Hi Gengs, as we all
know that at the beginning of 2020, an outbreak of the Covid-19 began to spread
throughout the world, including Indonesia. All protocols to break the chain of
epidemics are encouraged such as maintaining physical distance, using masks,
washing hands frequently with soap or hand sanitizers, even the government
encourages the citizens to stay at home.
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| Extrovert characteristic (Source: Google) |
Sebagai
seorang ekstrovert, berada dirumah sehari dua hari, tidak menjadi masalah, tapi
tidak untuk berbulan-bulan seperti saat ini. Aku merasa seperti tahanan di bui
yang mulai kehilangan jati diri. Otak mulai memberikan sinyal-sinyal negative
dan hati mulai gelisah tak menentu. Ini nih yang paling aku tidak suka berada
dirumah terlalu lama, tenaga terforsir untuk memikirkan hal-hal tak jelas
ataupun hal-hal yang seharusnya sudah tak terfikirkan lagi. Terus, apa dong
yang aku harus lakukan agar aku tetap produktif ditengah wabah ini?
As an extrovert,
staying at home for one or two days is not a problem, but not for months as
currently. I feel like a prisoner in jail who is starting to lose an identity.
The brain starts to give negative signals and the heart starts to become
restless erratic. This is one thing I don't like staying at home for too long, the
energy is forced to think about things that are unclear or things that should
not have been thought anymore. Then, what should I do to stay productive in the
midst of this outbreak?
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| (Source: Google) |
Wabah
ini pun masih bertahan sampai dibulan Ramadhan. Bulan dimana seluruh umat islam
merayakannya dengan penuh suka cita—berpuasa, berbuka puasa bersama, sholat
bersama, membaca Qur’an bersama, dan euforia yang ditunggu-tunggu adalah mudik
— berjumpa dengan keluarga setelah berbulan-bulan adalah suatu tradisi umat
islam di seluruh belahan dunia. Dan dikarenakan wabah ini, kita harus tetap
berjauhan untuk saling mendukung menghentikan rantai penyebaran covid-19. Sedih?
Jangan ditanya lagi deh.
This outbreak still
exists in the month of Ramadan. The month in which all Muslims celebrate with
joy— fasting, breaking fast together, praying together, reciting Qur'an
together, and the euphoria that we have been waiting for is going back to
homeland—seeing family after months, is one of the Muslims traditions in all
parts of the world. And because of this outbreak, we should stay far apart to
support each other to stop the covid-19 widespread. Being sad? Don't ask again.
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| Say Hi to Receh Squad. Left to Right - Kak Gi, Miss Icha, and Gendatz |
Receh
Squad berencana untuk berbuka puasa bersama dihari Sabtu, 26 April 2020.
Dikarenakan semua foodcourt hanya memberlakukan takeaway, akhirnya mereka
memutuskan untuk bertandang kerumahku, memasak menu buka puasa bersama. Apa sih
Receh Squad itu? Dan siapa aja sih yang jadi anggota dari Receh Squad ini?
Receh Squad itu adalah kumpulan manusia-manusia kece yang suka berbagi cerita
tentang hal-hal receh. Tunggu!! Kadang-kadang terselip juga obrolan “sedikit”
berbobot seperti hari ini. Nah, anggota dari Receh Squad itu ada aku, Kak
Gilar, dan juga Diky alias Gendatz—panggilan kesayangan kami untuk dia. Say hi
to them.
Receh Squad planned
to break the fast together on Saturday, April 26, 2020. Because of all the food
courts only serve takeaway, finally they decided to visit my house, cooking an
iftar menu together. What is Receh Squad? And who are the members of the Receh
Squad? Receh Squad is three cool humans who like to share light stories. Wait!!
Sometimes we also discuss a "little" heavy discussion as today. Well,
the members are me, Kak Gilar and also Diky aka Gendatz — our favorite nickname
for him. Say hi to them.
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| Are we in the same boat? (Source: Google) |
Kali
ini kami bakal memasak rica-rica ayam yang pedesnya nampol dan dilengkapi
dengan lalapan selada. Setelah selesei berbuka puasa dan sholat maghrib,
keseruan berbagi cerita pun dimulai. Cerita receh yang penuh tawa seperti
biasanya dan berakhir diskusi perihal dampak covid-19. Dampak yang sangat
terasa adalah kehilangan keluarga yang disayangi dan juga perekonomian dunia
yang makin memburuk sehingga terdampak pada banyaknya bisnis yang tutup dan
banyaknya orang yang kehilangan pekerjaan.
This time we would cook
spicy chicken rica-rica and prepare lettuce as salad. After breaking the fast
and performing Maghrib prayer, the excitement of sharing the stories began. The
light sharing which is full of laughter as usual and ended up into a discussion
about the impact of covid-19. The most pronounced impact is the loss of the loved
family and also the worsening world economy that has affected many businesses
to close down and many people have lost their jobs.
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| Receh Kitchen Logo |
Diskusi
kali ini mengarah ke topik “Apa yang bisa kita bantu untuk mereka yang terdampak
wabah?”. Secercah ide pun keluar dari
otakku yang hampir mulai melemah ini – melemah karena bosan dirumah aja.
Terjadilah percakapan antara kita bertiga:
Ms
Icha : Gimana kalo kita jualan
rica-rica ayam ini sebagai menu buka puasa? Labanya kita sedekahkan untuk
mereka yang terdampak. (Nih otak kalo diajak diskusi perihal bisnis, langsung
encer)
Kak Gi : Ide bagus tuh, Miss.
Gendatz : Nggak PeDe-lah kak.
Ms
Icha : Gendatz, serius.
Rica-rica yang dirimu masak ini enak beeeeet. Percayalah sama aku. Iseng-iseng
aja ini, biar dirimu sekalian belajar berbisnis, sedekah tetep lancar, lebih
PeDe lagi buat masak, dan tentunya biar kita tak bosan dirumah aja.
Both : Ok setuju
Dimulailah
diskusi lebih mendalam tentang ide ini. Akhirnya, dengan label “Receh Kitchen”,
kami memulai bisnis iseng ini. Aku sebagai Marketing Manager, Kak Gi sebagai
Accounting Manager, dan Gendatz sebagai Chef dari Receh Kitchen ini. Mau tahu
gimana kelanjutan kisah ini? Langsung scroll kebawah, ya gengs!! :)
The discussion led
to the topic "What can we help for those who are affected by the outbreak?".
An ideas came out of my brain which almost started to weaken - weakened because
of boredom staying at home. There was a
conversation among us:
Ms. Icha : How if we sell chicken rica-rica as
an iftar menu? The profits will be given as charity to those affected by the
outbreak. (This brain is working very well into a discussion about business)
Kak Gi : That's a good idea, Miss.
Gendatz : I am not confident with my cooking
skill.
Ms. Icha : Gendatz, seriously. Rica-rica that
you cook is really delicious. Trust me! This is just for fun, but you can learn
also how to do business, keep doing charity, more confident for cooking, and of
course we can kill the boredome at home.
Both : Ok agree then
A deeper discussion
began with this idea. Finally, with the label "Receh Kitchen", we
started this fun business. I am as a Marketing Manager, Kak Gi as an Accounting
Manager, and Gendatz as a Chef from Receh Kitchen. Do you want to know how this
story continues? Scroll down, gengs!!
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| First Design in my instagram account @icha.elfkirsch |
Sebagai
Marketing Manager, aku mulai membuat design dan mengunggahnya ke sosial mediaku
seperti Instagram. Menurutku, sosial media tetap menjadi media
promosi paling efisien saat ini karena hampir seluruh kalangan masyarakat pasti
berselancar lewat social media, apalagi kaum millennial. Eits, jangan lupa
follow akun instagram aku ya di @icha.elfkirsch.
As a Marketing
Manager, I started making designs and uploading them to my social media such as
Instagram. In my opinion, social media remains the most
efficient promotion media because almost all people must surf through social
media, especiall the millennial. Eits, don't forget to follow my Instagram
account at @ icha.elfkirsch.
Receh
Kitchen open PO untuk pertama kalinya di tanggal 1 Mei 2020 (Tanggal merah - Hari
Buruh) dengan menu iftar: nasi pulen, rica-rica ayam, lalapan selada dan timun,
kurma premium, dan juga lemon infused water dingin. Promosi dilakukan beberapa
hari sebelum pengantaran dan Alhamdulillah satu per satu orderan datang sampai
memenuhi kuota yang kami rencanakan. Lihat kan gengs, kehebatan dari sosial media.
Tapi tetap harus bijaksana ya menggunakan sosial media.
Receh Kitchen opened
PO for the first time on May 1st, 2020 (Indonesian public holiday - Labor
Day) with iftar menu: premium rice, chicken rica-rica, lettuce and cucumber as
salad, premium dates, and cold lemon infused water. Promotions were done a few
days before delivery and thanks to Allah that one by one orders coming until met
the quota we planned. See gengs, the power of social media! But yes, you need
to be wise to use your social media.
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| Some ingredients for iftar menu cooking |
Di
tanggal 1 Mei, pagi yang cerah saat itu Chef Gendatz bersama Marketing Manager aka
Miss Icha, berbelanja di Pasar Pancur. Semua bahan yang dibutuhkan dimasukkan ke keranjang. Ngomong-ngomong, aku seneng banget ikutan belanja ke pasar pagi-pagi seperti ini; melihat sayur
mayur, buah-buahan, daging yang segar membuat mata makin melek. Setelah berbelanja. kami bertiga mulai memasak
dirumahku. Walaupun aku ini marketing manager, tugasku banyak banget; dari
promosi, bantuin Chef belanja, jadi assistant dapur, food plating, bagian
antar-antar juga. Tugas Chef Gendatz yang sesungguhnya adalah bantuin aku
promosi, belanja, memasak, dan bagian antar-antar. Sedangkan kak Gi, jadi
assistant dapur, bantuin plating, tim antar juga, bagian finishing untuk
bersih-bersih dapur, hitung laba. Yang penting judulnya “Manager”. Hihihi. Ini
nih enaknya bikin bisnis sendiri. Kapan lagi jadi manager kan yak, gengs?
On May 1st,
a bright morning, Chef Gendatz and Marketing Manager aka Miss Icha, doing
groceries at Pancur Traditional Market. We bought all ingredients that we
needed to cook. Btw, I was very happy to do groceries at traditional market in
the early morning; looking at fresh vegetables, fruit, meat, which made my eyes
freshen. Then, started cooking at my house. Even though I'm a marketing
manager, I have a lot of work to do here; promotions, assisting Chef doing
groceries, being Asst. Chef in the kitchen, food plating, delivery as well.
Chef Gendatz's real job is to help me in promoting, doing groceries, cooking,
and delivery. While Kak Gi, help me in promoting, being Asst. Chef in the
kitchen, assisting me in plating, as delivery team as well, cleaning the kitchen,
and calculating the profits. At least, we are titled as "Manager". LOL.
This is one of the good reason to create your own business. It’s time for you to
become a manager, gengs.
Pukul 17.30 WIB,
kami bertiga menarik nafas lega karena semua pesanan terantar dengan selamat
sampai tujuan. Waktunya, kami menyiapkan menu buka puasa kami dan segera melaksanakan
sholat maghrib bergantian – harus bergantian karena rumahku kecil sekali, kalo
kata ibuku “rumah susah selonjor”. Kak Gi sebagai Accounting Manager sudah
sangat sigap untuk menghitung laba yang didapat hari ini dan kami bertiga
berucap “Alhamdulillah”. Lelahnya terbayar. Ada kabar gembira lagi nih, hampir semua
pelanggan memberikan testimoni yang cukup mengesankan tentang menu iftar ala
Receh Kitchen. Disitulah, hati kami mulai kegirangan dan puas.
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| Impressive testimonial from Receh Kitchen's Customers and still a lot to capture |
At 5.30pm, the three
of us inhaled in relief because all orders were delivered to the customers. Then,
we prepared our iftar menu and soon performed the Maghrib prayer one by one – we
can’t perform it jamaah (Praying together) because my house was very small,
even my mother said "Hobbit house". Kak Gi as an Accounting Manager
has been very enthusiastic to calculate the profit earned today and the three
of us said "Thank God". The effort were paid off. There was another good
news, almost all customers gave impressive testimonials about iftar menu ala
Receh Kitchen. In that point, our hearts began to cheer up and satisfied.
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| Batch #2 and #3 design |
Our customers
started asking us to open order again and we decided to open PO Batch # 2 (on
May 7th) and Batch # 3 (on May 16th). Alhamdulillah in
Batch #2 and #3, we received 3 times more orders than the previous batch. Receh Kitchen would like
to thank all of Receh Kitchen’s loyal customers. Insyaallah, we will cook again
after Hari Raya Aidil Fitri. Stay safe, gengs! Xoxo J
Posts
2 comments
Hai receh squad...Tetap semangat ya mengembangkan usahanya...semua berawal dari hal hal kecil kok...selagi masih banyak yg order jangan berhenti berbisnis ya
ReplyDeleteIya kak, skrg lagi macet bisnisnya karena pada sibuk masing-masing. Kalo dah nemu waktu yang pas kita bakal mulai bisnisnya lagi hihihi
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